• TRACCOR is a newly formed construction and development company that looks at diversifying its business in future, based in Bhubaneswar, India. The company aims at building custom-made (on demand) residential apartments in the city. Unlike other development companies TRACCOR wants to project its image and reputation over the market from the first day of their business. Their USP is to uniquely build residential houses or flats with much affordable and competitive prices with a very unique way (not disclosed here) of customer satisfaction (unique to each customer).

    They recently approached me for a company name and their identity design. They wanted to show a very strong name and logo to represent their existence.
  • Referred keywords for Company Naming:
    Core Business + Construction + Trading
    Company + Lending

    Design CHALLENGE:

    1. Showing future Business Diversification
    2. To show 7 letter word (TRACCOR) to 6 letter word (TRACOR)
    3. Showing different tracks but having a single center
    4. Sense of discovering
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