TOTALLY TIKI CAMPAIGN FOR LCBO

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  • LCBO TOTALLY TIKI CAMPAIGN
    Store signage, POP and magazine for the LCBO's June 2012 promotion. 
  • The liquor stores in Ontario wanted to celebrate the start of summer Tiki style. This was the latest promotion that was in stores for the month of June called 'Totally Tiki'. The goal was to get people excited for summer and try something new as opposed to their usual selection of spirits and coolers.  For the design I wanted something tropical and colourful as you'd expect, but elevated to a more modern, stylish level as opposed to the tackiness the word Tiki can often convey. The 48 page magazine supported the in store signage and was designed to inspire people to host a theme party and really embrace the garnishes, decor, music and food that makes up everything Tiki. A cocktail recipe book was also produced and sits in store.  It turned out beautifully and was a ton of fun to shoot and produce. The cocktails look so refreshing just in time for the summer weather! Hope you enjoy and drink up!


    Credits: Food styling: ianmuggridge.com, Photography Mark Olsen, Rob Fiocca, Prop Styling Laura Branson
    Created while at Blammo Worldwide.
     
  • Exterior store banner.
  • Exterior store banner.
  • In store Tiki Hut tasting booth.
  • In store product pods.
  • In store banner in situation.
  • In store banner.
  • In store banner.
  • In store banner.
  • Intro spread.
  • Cocktail spread with recipe.
  • Cocktail spread with recipe.
  • Back Cover.
  • Tiki microsite.