Add to Collection
About

About

This outdoor campaign was designed to bring awareness to TOMS Shoes to teens and young adults in metropolitan areas.
Published:
Art Direction/Flash Technologist: Lauren Danford
Art Direction: Emmy Lubitz
Illustration: Emily Duda & Amanda Ng
Problem: TOMS’ target audience of teens and young adults may not even know of the brand.
Insight: TOMS appeals to city teens - outdoor advertising is an outlet that will likely be seen by this audience.
Idea: When you buy a cool pair of TOMS, another person in need will receive that same design.
 
Street level billboard:
Interactive bus shelter:
Sequence of how it would work:
Below is what it would look like until someone touches the kiosk: