- Art Direction/Flash Technologist: Lauren Danford
Art Direction: Emmy Lubitz
Illustration: Emily Duda & Amanda NgProblem: TOMS’ target audience of teens and young adults may not even know of the brand.Insight: TOMS appeals to city teens - outdoor advertising is an outlet that will likely be seen by this audience.Idea: When you buy a cool pair of TOMS, another person in need will receive that same design.
- Street level billboard:
- Interactive bus shelter:
- Sequence of how it would work:
- Below is what it would look like until someone touches the kiosk: