• Art Direction/Flash Technologist: Lauren Danford
    Art Direction: Emmy Lubitz
    Illustration: Emily Duda & Amanda Ng
    Problem: TOMS’ target audience of teens and young adults may not even know of the brand.
    Insight: TOMS appeals to city teens - outdoor advertising is an outlet that will likely be seen by this audience.
    Idea: When you buy a cool pair of TOMS, another person in need will receive that same design.
  • Street level billboard:
  • Interactive bus shelter:
  • Sequence of how it would work:
  • Below is what it would look like until someone touches the kiosk: