In the last years and in more and more nations, several women have been infected with the Hiv virus. The number is constantly growing. The focus … Read More
In the last years and in more and more nations, several women have been infected with the Hiv virus. The number is constantly growing. The focus on prevention is loosing strenght and this helps the virus to spread, especially among young women. It is necessary therefore to create a specific communication channel. Direct and clear for women. A low-budget operation which could help growing the awarness on prevention and its importance. It is necessary to inform women and make them realize all the risks involved when doing un-protected sex.
The creative solution has been found in the toilet paper synthesis. Customizing tha paper with a question: When you use a public toilet, are you scared of infections? and a QR code. The lattest linked to a video that showed the situation in which they were at the moment, that is, a video that spurred the discussion and pushed the user to share the message on the web. This allowed to create hype around the initiative on every social network: facebook, Instagram, Twitter, as well as on the magazines around the world, sensible to the cause. But above all, the news showed its strenght mainly on the web. Read Less