With this project, we have tried to differ from other similar products, as most of the design use similar elements on their design and can be confused.
We gave dinamisn and a casual feeling to the pack in order to atract young people, or people that like to live life and be in motion the hole time (that's why they consume coffe).
In order not to lose the traditional feeling tipical of coffe product, we include the stamp and ribbot for text and logo. Color and composition give us a reliable sensation.
We also use differente colors to make the distintion between one product and the others, but always browish tones.