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In order to promote the new design of the Metro M2 and the 5 years of it existence, but also to communicate the introduction of a new signage in … Read More
In order to promote the new design of the Metro M2 and the 5 years of it existence, but also to communicate the introduction of a new signage in the metro's stations, we were asked to create a street marketing campaign respecting the codes of their new corporate communication. Read Less
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The M2 is a unique proof of science and technologie. Without any driver, it is one of the smallest but also the steepiest metro of the world. Transporting 24 millions of citizens each year, it is the most used line of the Lausanne's public transport.
 
In order to promote the new design of the Metro M2 and the 5 years of it existence, but also to communicate the introduction of a new signage in the metro's stations, we were asked to create a street marketing campaign respecting the codes of their new corporate communication.
 
 
 
The street marketing action
 
CONCEPT
Communicate the new design of the metro and it new spaces as if it was a new airplane.
 
Some skyguides was supervising the flow of passengers, redirecting them in the right new spaces. On the platforms, some stewardess were in charge of distributing the M2's newspaper and to answer the passenger's questions concerning the new spaces in the stations and the metros.
In the metro, a "flight" lieutenant was supervising the security orders given by the stewardess to introduce the new seats system as well as the new short and long rides spaces.
 
 
CREDITS
Street marketing action

> Creative Director: Rödel Daniel
> Copywriter: Basile Z'Graggen
> Art Director: Samir El Bourachdi
> Signage & Newspaper: Samir El Bourachdi Copy & AD
> Metro Illustration: Sven Jungo
 
 
 
Print advertising
 
 
 
 
 
 
 
 
 
The stewardess at the main entrance of the stations
 
 
 
 
 
 
 
 
 
The skyguides
 
 
 
During the security orders
 
 
 
 
 
 
 
 
 
The signage design
 
CREDITS
Signage:
> Design : El Bourachdi Samir
 
Print campaign
> Creative Director : Rödel Daniel
> Art Direction : El Bourachdi Samir
> Copywriting : El Bourachdi Samir
> M2 Illustration : Jungo Sven
 
 
 
The platform's signage
 
 
 
 
 
 
The signage inside of the M2