The street marketing action
Communicate the new design of the metro and it new spaces as if it was a new airplane.
Some skyguides was supervising the flow of passengers, redirecting them in the right new spaces. On the platforms, some stewardess were in charge of distributing the M2's newspaper and to answer the passenger's questions concerning the new spaces in the stations and the metros.
In the metro, a "flight" lieutenant was supervising the security orders given by the stewardess to introduce the new seats system as well as the new short and long rides spaces.
Street marketing action
> Creative Director: Rödel Daniel
> Copywriter: Basile Z'Graggen
> Art Director: Samir El Bourachdi
> Signage & Newspaper: Samir El Bourachdi Copy & AD
> Metro Illustration: Sven Jungo