THE JUPITER DRAWING ROOM CAPE TOWN
LEGENDS OF THE JUPITER DRAWING ROOM
The Jupiter Drawing Room (Cape Town) is a thirteen-year-old independent ad agency with an impressive track record, a cabinet full of awards and a powerful penchant for tradition. The studio itself is modelled on a gentleman’s drawing room, but is enhanced by an eclectic mix of modern elements and personal mementos left behind by ex-members. The challenge was to develop a corporate identity that would entrench the organisation’s natural character, work hard to welcome new or prospective clients into the agency and celebrate those qualities that differentiate it from any other in its category.