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Objectives: - Retain current readers - Build relationship for TIME - Attract new readers - Gain subscriptions Target Audience: Men and women, sp… Read More
Objectives: - Retain current readers - Build relationship for TIME - Attract new readers - Gain subscriptions Target Audience: Men and women, specifically within the 20s-30s age range. - College Educated - Tech-Savvy - Forward-thinkers - Use smartphones or tablets - Are active in Social Media Strategy: Show that Time is the ultimate authority in news, current events, politics, pop culture, etc. We will accomplish this by showing that it is the source that ends all debates. Copywriter: Shaun Oppedisano Read Less
Published:
Print Overview

- Facebook photo comment.
- A debate is sparked
- In the end the TIME reader gets the last word
 
Banner Ad Overview

- Facebook Chat message.
- TIME has the solution to educate your friends
 
Microsite Overview
 
EndTheNonsense.com

- Create your own profile
- Keep track of what matters to you
- Search for Last Words.
- Connect with people