Add to Collection
Tools Used
About

About

The re-branding of the Macy’s Junior Women Department took place during the merger of Federated Department Stores/Burdines to Macy’s Incorporated… Read More
The re-branding of the Macy’s Junior Women Department took place during the merger of Federated Department Stores/Burdines to Macy’s Incorporated. During this time the Junior Department was re-branded to incorporate the colors and icons of the Macy’s brand while using some elements from the company’s junior website to add playful movement to the store. Read Less
Published:
THIS IS IT!
| CATEGORY : RETAIL • DEPARTMENT IDENTITY |

| CONCEPT : The re-branding of the Macy’s Junior Women Department
took place during the merger of Federated Department Stores/Burdines to
Macy’s Incorporated. During this time the Junior Department was
re-branded to incorporate the colors and icons of the Macy’s brand while
using some elements from the company’s junior website to add playful
movement to the store. |