Poster Designed for a road safety campign, limited to using just black, white and red. The coffin shape is highlighted by being red, and immediately symbolises death on a famillar sebra crossing setting. Red signifies danger and strengthens this image.
The colours also relate to the text, especially the '30' road sign, which uses all 3 colours.
The poster is effective as it communicates the message quickly, and in such a way that would make people think about the consequneces of speeding in urban areas where there are lots of people around, and lowering their speed to conform with the 30 zones.