THESIS PROJECT
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THESIS PROJECT: THE USE OF SOCIAL MEDIA TO INCREASE THE NUMBER OF BONE MARROW DONORS WORLDWIDE.
Thesis project from Pratt Graduate Communication Design program. A hypothetical model taking advantage of social media as a scalable, cost-effective, and highly personal approach to
help motivate people to connect and, ultimately, to increase the number of bone marrow donors.
Project Proposal: A website featuring information, engaging solutions, and a community for doctors, patients, friends and family, and donors.
COMMUNITY: For the community part of the website, a few questions are asked before one is directed to the registration page to gather enough information on each active participant.
The intention behind this questionnaire is to form a database that, combined to specific applications, could allow the connection between people with same interests and situations.
gender
doctor / patient / donor / family
age
country
ethnicity
blood type
HLA type