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About

Task: Every year, the One Club hosts a talent competition for aspiring talents in the fields of advertising and design in the context of the pres… Read More
Task: Every year, the One Club hosts a talent competition for aspiring talents in the fields of advertising and design in the context of the prestigious One Show: The Young Ones. Our task was to call for entries and generate the greatest possible number of applicants to the competition in 2014. Idea and Execution The Young Ones stands for the joy of creativity, contemporary design and unusual ideas. We devoloped a campaign just like that. Therefore we combined a very striking illustration style and short, catchy headlines to generate great attention and a high recognition value. But above all it makes young creatives desperate to join the show. Read Less
Published:
 
C A M P A I G N   F O R   
2 0 1 4   O N E   S H O W   Y O U N G   O N E S   C O M P E T I T I O N
 
Poster No.1: Turn Heads
 
Poster No.2: Blow Minds

Poster No.3: Catch Eyes
 
Poster No.4: Melt Hearts
 
Backpage
 
 
S H O R T   G I F   A N I M A T I O N S
 
C L I E N T
The One Club, New York
 
A G E N C Y
serviceplan campaign 3
 
C H I E F   C R E A T I V E   O F F I C E R
Alexander Schill
 
E X E C U T I V E   C R E A T I V E   D I R E C T O R
Till Diestel, Christoph Everke, Alexander Nagel
 
C R E A T I V E   D I R E C T O R S
Matthäus Frost, Katharina Keith
 
G R A P H I C   D E S I G N E R
Sebastian Sonnewend
 
C O P Y W R I T E R
Daniel Gassner, Henrik Pfeiffer