'THE RUBBER BAND' by Raffles Music College

  • 367
  • 23
  • 0
  • We wanted to show that with the right tools and help, it's easy for anyone to make music. So we created a direct mailer that put the world's most recognisable tunes at people's fingertips by turning the common CD case into an uncommon musical instrument.
    1 Bronze, Direct Lions, Cannes Lions
    1 Silver, 1 Bronze, Spikes Asia
    1 Silver, 2 Finalists, AdFest
    1 Bronze, CCA Gong
    Chief Creative Officer: Neil Johnson
    Executive Creative Director: Joji Jacob
    Creative Director: Thomas Yang
    Copywriter: Adrian Yeap
    Art Director: Khoo Meng Hau
    Account Managements: Rowena B.
    Producer: Kimie Ong/Samantha See
    Sound Design: Fuse Adventures in Audio
    Director: Jason Tay, Momentum
    Post Production: Momentum