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About

About

We wanted to show that with the right tools and help, it's easy for anyone to make music. So we created a direct mailer that put the world's most… Read More
We wanted to show that with the right tools and help, it's easy for anyone to make music. So we created a direct mailer that put the world's most recognisable tunes at people's fingertips by turning the common CD case into an uncommon musical instrument. Read Less
Published:
We wanted to show that with the right tools and help, it's easy for anyone to make music. So we created a direct mailer that put the world's most recognisable tunes at people's fingertips by turning the common CD case into an uncommon musical instrument.
 
1 Bronze, Direct Lions, Cannes Lions
1 Silver, 1 Bronze, Spikes Asia
1 Silver, 2 Finalists, AdFest
1 Bronze, CCA Gong
 
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Adrian Yeap
Art Director: Khoo Meng Hau
Account Managements: Rowena B.
Producer: Kimie Ong/Samantha See
Sound Design: Fuse Adventures in Audio
Director: Jason Tay, Momentum
Post Production: Momentum