The Peace Flag
Add to Collection


The Peace Flag is an initiative that aims to unify all nations underneath one common symbol on the International Day of Peace. While there are va… Read More
The Peace Flag is an initiative that aims to unify all nations underneath one common symbol on the International Day of Peace. While there are various icons of peace – the olive branch, the dove – there is no official world flag of peace adopted by the United Nations. That’s why we have proposed that, for one day a year on 21 September, every country raises an all-white version of their national flag to represent that we are all one. Read Less
Last to read the story? No problem. Here's the video summerising the campaign.
What Is The Peace Flag?
The Peace Flag is any flag rendered colorless, white-on-white, so that it retains its unique national identity, while creating the unity with all other countries Peace Flags as symbols of the shared humanity and ambition for Peace. The principle behind the design will work across any flag – whether it flies on behalf of any sport team or corporation.
What is The Peace Flag?
Colombian Flag of Peace.
British Flag of Peace.
Ecuadorian Flag of Peace.
Calling All Embassies To Raise Colorless Flags
In order to make the Peace Flag a global symbol, we realized that it would need to be raised not only by citizens of each country, but by their governments as well. So we hit the streets of London, first to knock on the doors of international embassies asking them to join us on the International Day of Peace by raising a colorless version of their country flag.
The reaction from the embassies.
Even though some officials we spoke with seemed very taken with the idea, each embassy still requested to submit our idea in writing for the official consideration. So we wrote 193 letters to each international embassy in the United Kingdom requesting to raise the colorless version of their flag on the following International Day of Peace on 21 September, 2013.
193 individually addressed letters to all embassies in London.
Some letters were delivered personally to the door.
A map showing all the embassies we've contacted and visited.
Some of the embassies invited us to find out more about the idea, but before that we prepared name cards for ourselves hoping to leave the good impression.
The Peace Flag at Bahraini Embassy.
The Peace Flag at Colombian Embassy.
The Peace Walk
We organized the Peace Walk in which participants from all walks of life were invited to march through the city with the Peace Flags. The public loved it!
In front of Buckingham Palace.
At Trafalgar Square.
Leaving Hyde Park Corner.
At Buckingham Palace.
One Club's Bootcamp
The Peace Flag was invited by the One Club’s Creative Boot Camp to write a brief for 150 students from 15 universities. The brief was to create a new campaign for The Peace Flag 2013 in support of Peace One Day. After 4 days of intense brainstorming, students came up with 21 exciting campaigns to promote the cause.
Some of the highlights in a video.
Introducing The Peace Flag to LCC students.
Students presenting their ideas.
The Results
To date, three embassies in the United Kingdom, Colombia, Equatorial Guinea and Ecuador have all pledged to raise the Peace Flags this upcoming 21 September, the International Day of Peace.
Embassy of Colombia in the UK. The interview with the Colombian Ambassador.  
Embassy of Equatorial Guinea in the UK. The interview with the Guinean Ambassador.  
The Embassy of Ecuador in the UK. 
The Awards
The Peace Flag was nominated for the D&AD White Pencil. Even better, the organisation decided to join us every year by raising its own colourless D&AD flag. 
At the awards ceremony. From left: Lord David Puttnam, Geremy Giley, Tadas Maksimovas, Tadas Vidmantas, Aaron Fein, Darren Abriel, Rosie Arnolds.
D&AD award nomination slice.
Tim Lindsay, The CEO of D&AD pledges his support towards The Peace Flag.  
D&AD Flag of Peace.