What Is The Peace Flag?
The Peace Flag is any flag rendered colorless, white-on-white, so that it retains its unique national identity, while creating the unity with all other countries Peace Flags as symbols of the shared humanity and ambition for Peace. The principle behind the design will work across any flag – whether it flies on behalf of any sport team or corporation.
Calling All Embassies To Raise Colorless Flags
In order to make the Peace Flag a global symbol, we realized that it would need to be raised not only by citizens of each country, but by their governments as well. So we hit the streets of London, first to knock on the doors of international embassies asking them to join us on the International Day of Peace by raising a colorless version of their country flag.
Even though some officials we spoke with seemed very taken with the idea, each embassy still requested to submit our idea in writing for the official consideration. So we wrote 193 letters to each international embassy in the United Kingdom requesting to raise the colorless version of their flag on the following International Day of Peace on 21 September, 2013.
Some of the embassies invited us to find out more about the idea, but before that we prepared name cards for ourselves hoping to leave the good impression.
The Peace Walk
We organized the Peace Walk in which participants from all walks of life were invited to march through the city with the Peace Flags. The public loved it!
One Club's Bootcamp
The Peace Flag was invited by the One Club’s Creative Boot Camp to write a brief for 150 students from 15 universities. The brief was to create a new campaign for The Peace Flag 2013 in support of Peace One Day. After 4 days of intense brainstorming, students came up with 21 exciting campaigns to promote the cause.
To date, three embassies in the United Kingdom, Colombia, Equatorial Guinea and Ecuador have all pledged to raise the Peace Flags this upcoming 21 September, the International Day of Peace.
The Peace Flag was nominated for the D&AD White Pencil. Even better, the organisation decided to join us every year by raising its own colourless D&AD flag.