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ART DIRECTOR | Natalie Vella COPY WRITER | Dean Jackson ILLUSTRATOR | Morgan van Heerden The digital revolution has come to Africa. This was the… Read More
ART DIRECTOR | Natalie Vella COPY WRITER | Dean Jackson ILLUSTRATOR | Morgan van Heerden The digital revolution has come to Africa. This was the concept we sought to bring across for Africa’s first-ever Verge Conference. By combining iconic digital elements with the vibrant style of Africa, we succeeded in creating an event that was as unique as it was memorable.

 From online emails to cheeky table menus, colourful posters to a playful website, Ascii-Text live video cameras to a lively programme booklet – every element was shack-chic and sharp-sharp. Invite emails led to a shack-chic site where delegates could choose their food preferences, select a Verge T-shirt and find a map. A funky MMS reminder added to the digital experience, and was sent out a week before the event. On the site, invitees could also browse through interesting information about the speakers, play a digitised version of Oware, an age-old African game and even brush up on their digital vocab thanks to a one-of-its-kind digital glossary. Lively programme booklets were presented to each delegate upon arrival. These included the agenda, speaker profiles, space to write notes, plus a digital glossary. At the event itself (held at The Forum in Johannesburg), every element was brushed with a little African flair. From speaker’s screen presentations, to decor details. Live video cameras set up at the event even transferred images of the people onto screens, and translated them into digitised Ascii-Text, creating even more buzz during the breaks. Read Less
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Conference Overview
 
The digital revolution has come to Africa. This was the concept we sought to bring across for Africa’s first-ever Verge Conference.
By combining iconic digital elements with the vibrant style of Africa, we succeeded in creating an event that was as unique as it was memorable. From online emails to cheeky table menus, from colourful posters to a playful website, from Ascii-Text live video cameras to a lively programme booklet – every element was shack-chic and sharp-sharp.
Conference Programme
Lively programme booklets were presented to each delegate upon arrival. These included the agenda, speaker profiles, a digital glossary and space to write notes.
The Event
Foyer, Oware Game Station, Ascii-Text Screens in Foyer, Close-up of Ascii-Text Screens, Inside Conference, Speaker Presentation
T-Shirts
Delegates could select one of three T-shirt designs via the website. These were ready for them at the event itself.