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The Lux Club is one of Buenos Aires hottest nightclubs. Located in the effervescent Palermo district, its distinct musical style -a mix of House,… Read More
The Lux Club is one of Buenos Aires hottest nightclubs. Located in the effervescent Palermo district, its distinct musical style -a mix of House, Nu Wave & Trance beats- makes it stand out from the competition. Singular was commissioned to develop a branding strategy that reflects the owners personal style: Stylish, modern & minimal. Read Less
Published:
– Branding & Website Design / Argentina.
The Lux Icon is respresentative of a prism / lightray analogy, inspired on Pink Floyd’s "Dark Side of The Moon" album cover.
Isologotype, on its original color scheme.
Diverse elements were created for the Lux launch, including business cards and promotional flyers.
Promotional flyer detail featuring the club's branding.
Promotional flyer detail.
The Lux business cards.
3 languages are used in the club's headlines in order to address Buenos Aires' cosmopolitan flair: English, spanish & portuguese.
A Photo Session was developed for the opening campaign. Photography by Marco Reynosa.
A website was developed in order to promote the venue. On its homepage is a schedule of upcoming events.
Website / Locale description.
Website / Photo archive.