THE LUX CLUB

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  • – Branding & Website Design / Argentina.
  • The Lux Icon is respresentative of a prism / lightray analogy, inspired on Pink Floyd’s "Dark Side of The Moon" album cover.
  • Isologotype, on its original color scheme.
  • Diverse elements were created for the Lux launch, including business cards and promotional flyers.
  • Promotional flyer detail featuring the club's branding.
  • Promotional flyer detail.
  • The Lux business cards.
  • 3 languages are used in the club's headlines in order to address Buenos Aires' cosmopolitan flair: English, spanish & portuguese.
  • A Photo Session was developed for the opening campaign. Photography by Marco Reynosa.
  • A website was developed in order to promote the venue. On its homepage is a schedule of upcoming events.
  • Website / Locale description.
  • Website / Photo archive.