Leading users through the consuming journey of a multiple sclerosis patient to raise 1 million Euros
in favour of research on a new treatment. All with no budget.
This is the disease journey’s goal, a digital campaign developed for CCSVI nella sclerosi multipla onlus, using a low budget and never used before medium of communication: the URL field.
An innovative idea focused on the imaginative power of word, aimed to create brand activation and
triggering digital pr. An absolutely new experience in the cyber world of social communication, able to raise awareness and increase donations.
More than 30.000 views from 110 countries in the world. About 300 articles and over 1.000 comments on Facebook that spread the news and let people discover the new therapy and a direct way to sustain it.