For the third consecutive year, Avenue brought the TED experience to Chicago with TEDxMidwest. This exclusive event gathers influential, global figures to share ideas and spur industry-wide change.
As members of the organizing committee, we established the branding and creative direction for the event. This included developing the event theme, “Hidden Gems,” and extending the brand’s visual and verbal style to support the concept of discovery.
Avenue also designed all of the communication materials—programs, brochures and signage—shared with the 650+ attendees.