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Art Direction for a TEDx Conference. The event was organized by IED Centro Ricerche. More information at:
On 20 September, IED Milan presented TEDxIED: the first TEDx ever to be organised by a school in Italy was entitled “Creativity is a profession”. Keeping faith with the philosophy, method and objectives of training at the IED, TEDxIED has given itself the remit to explain how creativity is in every way a profession, one of strategic value for getting the economy moving again.

The title of TEDxIED is "creativity is a profession", since we think that it has all the characteristics of a job. The creative as a lawyer, a doctor, an engineer.
We believe that creativity has always been underrated, but now occupies a key role to revive the Italian and international economy and is itself a fundamental driver of productivity.
TEDxIED host creative thinkers who, through their speeches, will analyze all the characteristics that make creativity a full profession. They will speak about Time, Creative Process, Team Working, Economic Value, Network, Sharing, Social Value, Transversality.

More information about TEDxIED is available at

In particular, I would thank Andrea Rech for helping me to create the stage.
He does really cool stuff on Type. Check out his works!
* I blame myself for using Helvetica. I hate Helvetica, but I had to use it in regard to TEDx rules.
We had no budget to put this event up. So we thought to recycle every material from the project itself. Our failed tries changed in an opportunity to organize a little break for everyone.
This giant totem was realized by Andrea Rech.