Sub Rosa and BBDO worked together with TED and AT&T to help bring to life the "Journey of an Idea" at the 2012 TED Conference. Sub Rosa and BBDO guided AT&T's selection of TED Prize winners, building an interactive installation at the TED Conference that brought their "idea worth spreading" to life.
The resultant installation mapped 6 of the best and brightest TED Prize winners through an interactive lighting installation and visual display. Attendees were able to follow the thread of the winners' ideas from concept to fruition and see the various ways an idea branches into new and interesting discoveries. AT&T's Network of Intelligence was brought to life through this installation to visually reflect how the TED community supports the matriculation of dreams into reality.