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As experience designers for the TED Conference, Sub Rosa works with sponsor brands to create immersive experiences throughout the event. The 201… Read More
As experience designers for the TED Conference, Sub Rosa works with sponsor brands to create immersive experiences throughout the event. The 2011 AT&T sponsored social space was an interactive experience designed to explore the ideas of wonder through the brand’s “Network of Intelligence.” A tube-based sculptural installation was created and rigged with interactive lighting displays that showcased the “pulse” of TED – measured through conversations and tweets tracked by a custom software application. A large scale microtile wall kept the conversation aggregated and TED attendees abreast of what AT&T programming would take place throughout the week. Touch surfaces and Cisco Telepresence stations rounded out the installation, allowing attendees to connect live with the people and content that make AT&T’s Network of Intelligence thrive around the globe. Read Less
Published:
TED 2011
AT&T
As experience designers for the TED Conference, Sub Rosa works with sponsor brands to create immersive experiences throughout the event.

The 2011 AT&T sponsored social space was an interactive experience designed to explore the ideas of wonder through the brand’s “Network of Intelligence.” A tube-based sculptural installation was created and rigged with interactive lighting displays that showcased the “pulse” of TED – measured through conversations and tweets tracked by a custom software application.

A large scale microtile wall kept the conversation aggregated and TED attendees abreast of what AT&T programming would take place throughout the week. Touch surfaces and Cisco Telepresence stations rounded out the installation, allowing attendees to connect live with the people and content that make AT&T’s Network of Intelligence thrive around the globe.

STATISTICS
30,000
1680

38

25
concert events with up and coming talent from the program
GALLERY