TEATRO & PUNTO / Branding process
The project was published in "Branding Element – Logos 3", SendPoints, 2014
T H E P R O C E S S
LINEAS DEL PROYECTO / PROJECT LINES
Teatro & Punto is a Chilean website dedicated to literature and dramaturgy.
T H E P R O C E S S / synopsis
Visual and conceptual search
Both disciplines were analyzed in depth by searching morphologically elements that represent the theatre and literature, allowing a balanced combination. The solution was the tip of an ink pen representing handwriting, a theater stage to evoke the "tables" (term used in theater) , the stage lights were used as a unifying element between the two disciplines and represents the light and shadow, white / black, ink / paper, and the masks of sadness and happiness of the theater.
Morphology and structureThe elements were geometrized and worked over axes of symmetry to keep a balance between the visual weights by using a linear synthesis to provide a simple aspect, structured and formal.
PROCESO ANÁLOGO ( SKETCHING)
INCUBACION CONCEPTUAL / CONCEPT DEVELOPMENT
PROCESO DIGITAL ( DIGITAL PROCESS )
ISO DEVELOPMENT ( FINAL ISO )
ISO + LOGO / PRINCIPAL
ALT + TAGLINE
Stationary Set ( Web site - SOON )
THANKS FOR WATCHING