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About

RE (part of TBWA) are experience architects that specialise in creating brand relevant activations. By doing what they do, they are able to shape… Read More
RE (part of TBWA) are experience architects that specialise in creating brand relevant activations. By doing what they do, they are able to shape consumer’s experiences. As a result, their identity is about taking known experiences and, through RE’s input, changing them in a way that affects the way people perceive them. The brand identity I created for them forms an integral part of their working process. Every time someone interacts with the collateral, they are reminded of what RE stands for and are encouraged to find new relevance in it. The meaning of the RE identity is dependent on the ideas that it interacts with. Ensuring a flexible and ‘living’ identity. Read Less
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