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The portuguese aviation company rebranding in 2005.
Published:
Em tempos de incerteza quanto ao futuro de Portugal e das suas companhias bandeira, senti a necessidade de recuperar um projecto de 2005 em que tive a honra de participar: o rebranding da TAP. Um projecto de grande escala, que envolveu inúmeros designers, reuniões e entrevistas com o cliente, visitas aos hangares, mega evento de lançamento com produção de video e conteúdos, e apresentação da marca num avião. Um projecto que sera difícil desenvolver nos tempos que correm.
 
In times of uncertainty as to the future of Portugal and its flagship brands, if felt the need to recover and post on Behance a 2005 project I had the honor to be a part of: TAP’s rebranding. A large-scale project that involved innumerous designers, meetings and interviews with the client, visits to the hangars, and a mega-launching event with video and contents production, and the disclosure of the new brand in a real plane. A project that would be difficult, or even impossible, to develop in our current times.
Empresa/Agency: Novodesign/Brandia
Designer: Gonçalo Cabral