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The work consists of a redesign of the existing logo, creation of indendity items, posters, and an intro, which can be used for future video prod… Read More
The work consists of a redesign of the existing logo, creation of indendity items, posters, and an intro, which can be used for future video productions done by the club. The main message of the designs is to communicate the principles, that are at the base of yoga and eastern practices - the balance between movement, and stillness, activity and patience. The poster works and the video intro use а visual metaphor intended to demonstrate the common traits between the four basic elements, and the guiding physical attributes and character traits of a yoga practitioner: Strenght, Flexibility, Movement, Stillnes, Persistence, Adaptation, Concentration, Relaxation. Read Less
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The work on the brand identity of TAO consisted of a redesign of the existing logo, creation of idendity items, posters, and an intro, which can be used for future video productions done by the club.
 
The main message of the designs is to communicate the principles, that are at the base of yoga and eastern practices - the balance between movement, and stillness, activity and patience. The poster works and the video intro use а visual metaphor intended to demonstrate the common traits between the four basic elements, and the guiding physical attributes and character traits of a yoga practitioner: Strenght, Flexibility, Movement, Stillnes, Persistence, Adaptation, Concentration, Relaxation.