Pushing Forward. Giving Back.
With the U.S. Military and the United Nations among its clientele, the TAD Group is serious business. Its two subsets, TAD Logistics and TAD Environment, operate in 17 countries, working together in hazardous waste management and site remediation.
TAD gave us big boots to polish, but we, too, value efficiency. We got to this branding job right away: simple, clean lines for TAD’s new logo and stationery; a rigid but organic visual style to link technology and nature.
The colors: orange, green, and sky blue, for passion, nature, and a bright future. The message is sustainable development: grace and oneness with nature on one hand; global-scale organization and efficiency on the other. Alright—done! Better get those crates moving again, TAD.