T&T is a low cost children’s clothing manufacturer. They produce campaigns usually every 4 weeks that have a fast turnaround from concept to completion.
We wanted to do something really different for this campaign, still with a design brief of big, bold and loud. We chose a theme of graffiti art on a brick wall which is young and fun. I kept it simple in its execution, crafted the type and also created the grungy spray paint for the background.
Elements of the campaign included a range of posters and backing cards for in-store, an email advertisement and a TVC. I designed and illustrated the storyboard graphics for the TVC, it was produced externally.