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This was a D&AD brief set by Ted Baker, the task was to open a new Ted Baker store in another country whilst keeping the quirky Ted Baker British… Read More
This was a D&AD brief set by Ted Baker, the task was to open a new Ted Baker store in another country whilst keeping the quirky Ted Baker British style and incorporating locals interests/ cultures. I chose to open my Ted Baker store in Lapland, it was a pop up gift shop that only sold typical Christmas presents. The celebration was Tedmas and it lasted for 365 days, the opening ceremony was a traditional British Christmas dinner with Ted's homemade trifle for desert. He then did his Tedmas speech at 2pm. I designed the shop front as it was set in a Lapland log cabin and also designed wrapping paper for Ted's elf wrapping service and christmas cards for visitors to send home all year round. Read Less
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