Synthesising Synthesis

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  • “Design Synthesis is an abductive, sensemaking process of manipulating, organising and filtering data in an effort to produce information and knowledge” - Jon Kolko (Executive Director of Design Strategy at Thinkiv)

    The theme of this book is the complex nature of the design process and the role design synthesis has in structuring it to create more efficient insights from the research. The ball of string is used as a metaphor of this complex process and is inspired from Damien Newman’s squiggle. Throughout the three sections of this book you will notice that the string and layout of the book will tell the story of the design process.