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Seattle'12 was the final project of my entire academic career, and as the theme of the last semester of the course was centered in a design pract… Read More
Seattle'12 was the final project of my entire academic career, and as the theme of the last semester of the course was centered in a design practice allied to social causes, the goal was to create a platform / communication campaign that encompasses a detailed research about one of today's paradigms and at the same time taking in consideration a possible collaboration with International Amnesty. Synergy is the key was the result of this project. This resulted in a editorial publication and website that translated a campaign / manifesto of awareness to web users of Portugal. Read Less
Published:
SYNERGY IS THE KEY
Projecto Seatlle'12
http://synergyisthekey.tumblr.com
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Seattle'12 was the final project of my Bachelor, and as the theme of my last semester was focused in the practice of design allied to social causes, the main goal was to create a platform / communication campaign that approach a detailed research about a today's paradigm keeping in mind the possibility to collaborate with International Amnesty. Synergy is the key was the result of this project and it was translanted into an editorial publication and website that would work like a campaign / manifesto of awareness to web users of Portugal.

This topic was chosen due to the fact that in 2012 laws/agreements like SOPA, CISPA, PIPA and ACTA were considered. So I thought it would be important to create a project that aimed and raise awareness of internet users to the fact that this medium is under regular observation by governments, and that at the same time its democratic use is constantly at risk, and with that paradigms as privacy and freedom of expression are raised. Although in Portugal this has not being a big issue, it shouldn't be avoided, because in a near future with our economic and social crisis,  the world wide web will see huge problems coming up.

For this campaign I analyzed the relationship of Portuguese citizens with web and their awareness of the potential of the medium. Many people took the internet as an untouchable medium, and it's used unconsciously, not just because of ignorance but mainly because of disinterest. The use of the medium requires conscious training, not only technical but also educational. If this would be understood, web will allow freedom and infinite access to information in short period of time, reaching a sustained source.

The medium should be seen as a form of entrepreneurship that can reune people that with an activist attitude can reach a cause. The Arabic Spring, the Occupy Wall Street movement, and the movement of 12 of March in Portugal were examples of that.

The Synergy is key suggests the great potential of Internet's synergies. With this we can set global connections that enable the development and sharing of ideas between people of different generations, media, countries and cultures. 

Buckminster Fuller's social studies and he 's notion of synergy, Ai weiwei case, films like 2001: A space Odyssey, Books like 1984 by George Orwell were some of the references taken in consideration. Another references were exposed in this blog  http://synergyisthekey.tumblr.com/  I created to this end. 
SYNERGY IS THE KEY - WEBSITE
SYNERGY IS THE KEY - EDITORIAL
SYNERGY IS THE KEY - POSTERS