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About

Print advertising for antistatic dryer sheets.
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Pants, shirt, dress / Bounce, Pocter&Gamble

BOUNCE

Antistatic dryer sheets.

BRIEF
Winter is one of the most complicated times for the clothes. Clothes get full of static, what besides being uncomfortable, destroy the fabric. We wanted to communicate a simple message: with Bounce your clothes won’t have static.

IDEA
Because it’s a complex product the message should be simple and direct, so the consumer would understand.
The simplicity was found on the books. We draw different clothes using electric circuits, but on the illustration the flow of static was broken, showing that the clothes that us BOUNCE have no static.
Credits:
Advertising Agency: Leo Burnett Iberia, Madrid, Spain

Executive creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Paulo Areas
Art Director: Pouline Atencio
Copywriter: Roberto Luque
Illustrator: Pouline Atencio