Mutual's World Series sales incentive is the oldest incentive program in the companies history. In celebrating its 80th year in a row we took the campaign back to the 1930's when the incentive was first adopted. The theme "Swing for the Fences" was directed toward the sales agents who were in competition with each other to qualify for the all expenses paid trip for two to the second game of the World Series.
Nostalgic baseball photos from the 1920's and 30's were used frequently to convey the vintage inspired theme. In addition to creating brochures, baseball pennants and posters; custom baseball cards were created for each individual that won the trip. Used as a fun conversation piece, these cards put the agents head on a vintage baseball players body and gave them a laugh during dinner on opening night.
Awards & Recognition
2011 - AIGA Silver - Advertising/Promotional Design
2011 - AIGA Nebraska - Best of In-House