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Open a modern business, that allied gastronomy and redemption of weakened values. This is the idea behind Sweez. From decor to uniforms, everythi… Read More
Open a modern business, that allied gastronomy and redemption of weakened values. This is the idea behind Sweez. From decor to uniforms, everything is allusive to the nostalgic 1950's in Sweez, name originated at the junction of two words: sweet and freezing. A place where this retro vocation and some modern touches coexists harmoniously, especially in the visual compositions and service configuration. Inspired by the concept behind the establishment, I tried to portrait graphically and fun this special decade. In my first studies, I realized the need to create a character that symbolizes the values and the good humor that the project wanted to convey. Neither the mascot, which is the attendant, resists the delights offered by Sweez, because it's visibly salivating. One of the points I really like about this project is the fact that the owners only began to put form to the establishment after the presentation and approval of the graphic material. By the way, was the job with the faster return ever in all our careers as designers. Abrir um negócio moderno, que aliasse gastronomia e resgate de valores já enfraquecidos. Essa é a ideia da Sweez, da decoração aos uniformes, tudo é alusivo aos saudosos anos 1950. O nome Sweez surge da junção das palavras sweet e freezing. É um local em que convivem harmonicamente essa vocação retrô e alguns toques de contemporaneidade, sobretudo nas composições visuais e configuração do serviço. Inspirado no conceito por trás do estabelecimento, procuramos retratar de forma gráfica e divertida essa década tão especial. Em nossos primeiros estudos, percebemos a necessidade de criar um personagem que simbolizasse os valores e o bom humor que o projeto queria transmitir. Nem o mascote, que é o atendente, resiste às delicias oferecidas pela Sweez, pois está visivelmente com água na boca! Photos: Andrei Cardoso Production: Estúdio Jefferson Hoffman Clothes: Itiana Pasetti Consulting: Sulfite Comunicação e Eventos Architecture - Cristiane Lisot Site: Deen Models: Michele de Castilhos and Marina Angeli Read Less
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Site by Deen. www.sweez.com.br