Sweetlife Food and Music Festival 2012

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  • Sweetlife Festival 2012
  • This is a logo design I worked on for Sweetgreen's, Sweetlife Food and Music Festival.

    Designed at iStrategylabs in Washington D.C.
  • Logo typography treatment.
  • Finished logo using the tree from last year's logo and using Sweetgreen colors. 
  • The logo implemented on the Sweetlife Festival 2012 website. Illustrations by Mike O'Brien. Coding done by Megan Zlock and Chetan Shenoy. 
  • Photo by Joy Asico
  • Photo by Joy Asico
  • This was a much earlier iteration that Sweetgreen ended up not choosing. Either way, I still love this design :) I'm a sucker for flowy typography and ligatures.