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This wine is made for the young generation, who wants to buy wine as a gift. The design is inspired by Korean traditional painting. Rooster and t… Read More
This wine is made for the young generation, who wants to buy wine as a gift. The design is inspired by Korean traditional painting. Rooster and tiger are known for protecting family from evil spirit in Korean ethnic belief. I simplified and redesigned both images from traditional painting. I draw with white bold line, and used two point color to give a bold and modern look. Read Less
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Package Design for Korean Wild Grape Wine, Sweet Tiger and Sweet Rooster
The Challenge: Create a set of wine package.
The Process:  Sweet Tiger and Sweet Rooster is a new line of Korean wine that is made of Korean wild mountain grape. This set of wine is targeting young generation who wants to send it as a gift. The design is inspired by Korean traditional peasant painting. Rooster and tiger are known for protecting family from evil spirit in Korean ethnic belief. To give a bold and modern look to appeal to the target audience, simple illustration in white bold line by simplifying the traditional painting.
This design is for more conservative consumers. The message isstill same as the one for the young generation; However, to give it a more sophisticated appearance, theillustration was drawn in saturated colors with more details.