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About

About

Swagtag - is when someone starts a style and it catches on with everyone else. An independent street wear brand founded in 2009 by Dammy Abdulka… Read More
Swagtag - is when someone starts a style and it catches on with everyone else. An independent street wear brand founded in 2009 by Dammy Abdulkadri, driven by the passion for music, skate, graffiti and dance amongst other influential aspects of the urban culture with an interesting personality for commanding confidence, style, dominance and pride. The brand is also greatly influenced by the highs and lows of the urban community and how it shapes us as individuals with our environments. Read Less
Published:
Swagtag Apparel
Art Direction, Web Design, Strategy Development
Swagtag Apparel is my fashion playground, growing up as a fashion enthusiast with a background coming from a highly competitive, fun, chaotic and creative environment in Nigeria. Exposed to Urban music and sports at such an early age with fashion being the hub of it all, I have always thought of having my own clothing brand. 12years after the first sight of this dream, I am making it a reality in Vietnam, where the clothing concepts are mainly inspired by the daily activities that shape us as individuals in the Urban communities.
Swagtag Apparel - Logo (Thanks to Scott Lambert with his involvement on the branding phase)
Packaging and tags - 2 basic packages. Paper bag and paper box 
Poster design to create buzz around town
Homepage of the Online store
A view of the blog page on the Online store
Product page view of the Online store
Box package for clothing