Logo created for a surfing apparel company in the Pacific Northwest. Logo had to utilize the Lehua flower, common to the Pacific rim, and employ a surfer feel. Skank is a pun on words, either meaning that they are skanks to the waves or to skank the waves meaning to surf them. The typography treatment juxtaposes a punk-like font with a very trendy clean-lined one to make an emotional impact that is recognizable and emphasizes the name further. The final logo represents abstractly the Lehua flower, as well as potentially portraying a sun and waves. It needed to be simple and easily recognizable, as well as being versatile to be put on not only women's clothing, but children's and men's as well.