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Logo design for surfing apparel
Published:
SURFSKANK
Logo design
Logo created for a surfing apparel company in the Pacific Northwest. Logo had to utilize the Lehua flower, common to the Pacific rim, and employ a surfer feel. Skank is a pun on words, either meaning that they are skanks to the waves or to skank the waves meaning to surf them. The typography treatment juxtaposes a punk-like font with a very trendy clean-lined one to make an emotional impact that is recognizable and emphasizes the name further. The final logo represents abstractly the Lehua flower, as well as potentially portraying a sun and waves. It needed to be simple and easily recognizable, as well as being versatile to be put on not only women's clothing, but children's and men's as well.
Alternate logos that were also well done