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About

Our objective was to create a distinctive character and attitude for a brand that is a one of a kind and first to market. We needed to design a b… Read More
Our objective was to create a distinctive character and attitude for a brand that is a one of a kind and first to market. We needed to design a brandmark and tagline that was definitive but meaningful, bridging the gap between technology and salon products, while still maintaining a technology impact. GIRVIN completely grasped the strategic challenge by creating a brand that reflects the true uniqueness of the product in the current marketplace. We created a crisp, clean brand identity with a very distinctive tone of voice. Read Less
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