• Logo concept for a shipping company specialising in sail boats.
    The logo is kept simple and true to the original look and feel of sailing.
    Elements such as the ancor and ropes make it more authentic.
    The name assures the clients that when aboard one of their boats it's not only
    smooth sailing, but sure sailing. 
    I kept the main shape round and organic - this derives from the an organic nature and
    the shape of the earth.  The earth is mostly made up of water - without it sailing will not take place. 
    This might not be obvious, but there is meaning and thought to the shape and was not placed there for 
    pure aesthetics.