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This project takes form as a pop-up window installation promoting a satirical catalog of products that provide customers with a toolkit for insta… Read More
This project takes form as a pop-up window installation promoting a satirical catalog of products that provide customers with a toolkit for instant luxury branding success. Read Less
Published:
SUPERLUXE
branding | packaging | installation

This thesis project takes form as a pop-up window installationpromoting a satirical catalog of products that provide customers with atoolkit for instant luxury branding success. These fictitious productsare intended to draw attention to the branding mystique and marketinggimmicks that currently make luxury luxurious. Please visit the Superluxe website to learn more.