Add to Collection
About

About

Freshthrills asked to develop a brand for a new post-production company. The goal was to establish a strong identity that reflected a team of Pho… Read More
Freshthrills asked to develop a brand for a new post-production company. The goal was to establish a strong identity that reflected a team of Photographers, 3D Artist and VFX. Read Less
Published:
Identity, Website design

eVox Productions, LLC a Los Angles, CA based production company asked Freshthrills to develop a brand for a new sister company. The goal was to establish a strong identity that reflected an in-house team of Photographers, 3D Artist and VFX who are the very best at what they do.


 
It began with a name, Superlight and a creative brief. The studio drew inspiration from that name and established several concepts. Exploration led to visualizations of themes like blacksmith, illusion, and high speed aircrafts.

The final identity fit all the criteria of the brief, and acted as a fitting entry point to the rest of the brand. A two-part logo system was designed in response to the client needs. The single symbol mark serves as a stamp and acts as a minimal branding tool on company reels and presentation documents.

The full identity was explored and applied to business cards, letterheads, envelopes, mailing labels, packaging and reel DVD labels.

The branding was also carried through to the studios portfolio website, which was built using HTML, CSS, JavaScript and Flash. A custom content management system was built using Drupal, a popular open-source PHP framework.


 
Brand Identity
Print Collateral
Website Design
Front-End Development
Back-End Development
Content Management System