Superior direct mailer promoting personalisation to our exiting and potential client base. Using Direct Smile alongside InDesign we went overboard with the personalisation to get our clients thinking of their own potential direct mailers. Created our own freestyle typeface featured on the front with the company’s logo. The inside has their name in the sky and within all the body copy. The reverse has a personalised stamp as well as account manager’s contact details bespoke to the client mailed to.