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About

Arexons' superglue campaign.
Published:
Arexons
INSTANT SUPERGLUE SYSTEM C654 CYANOACRYLATE GEL
Brief: Concept of print and digital campaign for Arexons' superglue.

Target: men-women 30-60 years.

Solution: Creating 4 various concepts: 2 print campaigns, 2 banners.

Concepts: The first serie of prints talks about the simplicity of fixing the broken objects, as if it was a sliding puzzle game. The second serie of prints represent the memories of the objects that may mean something really special and a better way is not leaving it in past but giving it a new life. The first banner is made especially for news websites and the second one is for the online dating networks. 

Tone of voice: Ironic, Surprising, Attractive.
Title: "Solve easily."
Client: Arexons
Art Direction: Karina Nurdinova
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel
Title: "Ridiamo forma ai tuoi ricordi." ("We reshape your memories.")
Client: Arexons
Art Direction: Karina Nurdinova
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel
Client: Arexons
Art Direction: Karina Nurdinova / Enrico Sangiorgio
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel
Client: Arexons
Art Direction: Karina Nurdinova / Enrico Sangiorgio
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel