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About

Arexons' superglue campaign.
Published:
Arexons
INSTANT SUPERGLUE SYSTEM C654 CYANOACRYLATE GEL
Brief: Concept of print and digital campaign for Arexons' superglue.

Target: men-women 30-60 years.

Solution: Creating 4 various concepts: 2 print campaigns, 2 banners.

Concepts: The first serie of prints talks about the simplicity of fixing the broken objects, as if it was a sliding puzzle game. The second interpretation of a print talks about the fact that when you break an object you search someone to blame on. The first banner is made especially for news websites and the second one is for the online dating networks. 

Tone of voice: Ironic, Surprising, Attractive.
Title: "Solve easily."
Client: Arexons
Art Direction: Karina Nurdinova
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel
Title: "Do not look for the guilty. Find the solution."
Client: Arexons
Art Direction: Karina Nurdinova / Enrico Sangiorgio
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel
Client: Arexons
Art Direction: Karina Nurdinova / Enrico Sangiorgio
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel
Client: Arexons
Art Direction: Karina Nurdinova / Enrico Sangiorgio
Copywriting: Ida Mandolini
Brief supervision: Aureliano Fontana, Bruno Vohwinkel