SuperSport HD Rebrand

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  • Following Orijin’s internationally lauded Supersport “Transformers” and “Point-of-View” Promos, Orijin came up with a concept inspired by the dreamy, surreal “Spider Cam” footage seen at major sporting events - to combine this effect with super real, High Definition 3D CGI and VFX treatments of sport action moments. SuperSport loved the concept, and briefed us to create a campaign for the launch of 6 HD channels across Africa. We made innovative use of various camera techniques; high speed cameras on a 180 degree rig and HD stills to recreate super real 3D Characters of selected moments. Using High Dynamic Range 360-degree panoramic shots, we married our characters to light signatures from which the shots were isolated. These techniques allowed us to create “Impossible Camera Moves” – and to take HD to the next level. We ended up with an emotive 60sec TVC/promo as well as eight 20sec Individual Idents, taking the viewer closer to the action and defining signature moments of sport.
  • F1 IDENT
    Client: SuperSport: David Martin - On-Air Creative Director, Katherine Hughes - Producer
    Production: Orijin
    Concept: Rudy Sennett, Eaton Crous, Orijin
    Executive Producers: Rudy Sennett / Haddad Viljoen
    Director: Rudy Sennett
    Director Post: Rudy Sennett, Eddie Van Rensburg
    Production Assistant Director: Dillon Govender
    Production Performance Director: Dylan Speer
    Creative Directors: Eddie Van Rensburg, Kim Pinto
    Producer: Haddad Viljoen
    Assistant Producers: Tarryn Gargan, Katelyn Gerke
    VFX Shoot Supervisor: Eddie Van Rensburg, James Elgie
    VFX Supervisor Post Production: Eddie Van Rensburg, Rudy Sennett
    VFX Impossible Camera Moves: James Elgie, Charl Joubert
    2D Artists: Eddie Van Rensburg, Daniel Luz, James Elgie, Kim Pinto
    3D Artists: Eaton Crous, James Elgie, Charl Joubert, Daniel Luz
    Rotoscoping & Tracking: Charl Joubert, Daniel Luz, Romario Sanchez
    VFX Artists: Eddie Van Rensburg, Kim Pinto, Daniel Luz, Eaton Crous, James Elgie, Charl Joubert
    Styleframes: Eddie Van Rensburg
    Editor: Kim Pinto
    Grading and Colour: Kim Pinto, Eddie Van Rensburg
    DOP: Jacques Van Tonder
    Grip: Paul Joubert
    Gaffer: Mark Rabe
    Spark: Vusumzi Nhinhi
    Spark Assistant: Ziki
    DIT: James Elgie
    Panoramic HDRs: Rudy Sennett
    Camera Rig Build: Mitch Michell
    Behind the Scenes: Pieter Jordaan
    Sound Design: Gareth Wharton
    Music: Gareth Wharton
    Logo Animation: Eddie Van Rensburg, Eaton Crous, Kim Pinto
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