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About

SuperSport HD launch. Copyright Orijin 2013. All rights reserved.
Published:
Following Orijin’s internationally lauded Supersport “Transformers” and “Point-of-View” Promos, Orijin came up with a concept inspired by the dreamy, surreal “Spider Cam” footage seen at major sporting events - to combine this effect with super real, High Definition 3D CGI and VFX treatments of sport action moments. SuperSport loved the concept, and briefed us to create a campaign for the launch of 6 HD channels across Africa. We made innovative use of various camera techniques; high speed cameras on a 180 degree rig and HD stills to recreate super real 3D Characters of selected moments. Using High Dynamic Range 360-degree panoramic shots, we married our characters to light signatures from which the shots were isolated. These techniques allowed us to create “Impossible Camera Moves” – and to take HD to the next level. We ended up with an emotive 60sec TVC/promo as well as eight 20sec Individual Idents, taking the viewer closer to the action and defining signature moments of sport.
60" THEMEPIECE
BOXING IDENT
BASKETBALL IDENT
GOLF IDENT
RUGBY IDENT
F1 IDENT
TENNIS IDENT
SOCCER IDENT
CREDITS
Client: SuperSport: David Martin - On-Air Creative Director, Katherine Hughes - Producer
Production: Orijin
Concept: Rudy Sennett, Eaton Crous, Orijin
Executive Producers: Rudy Sennett / Haddad Viljoen
Director: Rudy Sennett
Director Post: Rudy Sennett, Eddie Van Rensburg
Production Assistant Director: Dillon Govender
Production Performance Director: Dylan Speer
Creative Directors: Eddie Van Rensburg, Kim Pinto
Producer: Haddad Viljoen
Assistant Producers: Tarryn Gargan, Katelyn Gerke
VFX Shoot Supervisor: Eddie Van Rensburg, James Elgie
VFX Supervisor Post Production: Eddie Van Rensburg, Rudy Sennett
VFX Impossible Camera Moves: James Elgie, Charl Joubert
2D Artists: Eddie Van Rensburg, Daniel Luz, James Elgie, Kim Pinto
3D Artists: Eaton Crous, James Elgie, Charl Joubert, Daniel Luz
Rotoscoping & Tracking: Charl Joubert, Daniel Luz, Romario Sanchez
VFX Artists: Eddie Van Rensburg, Kim Pinto, Daniel Luz, Eaton Crous, James Elgie, Charl Joubert
Styleframes: Eddie Van Rensburg
Editor: Kim Pinto
Grading and Colour: Kim Pinto, Eddie Van Rensburg
DOP: Jacques Van Tonder
Grip: Paul Joubert
Gaffer: Mark Rabe
Spark: Vusumzi Nhinhi
Spark Assistant: Ziki
DIT: James Elgie
Panoramic HDRs: Rudy Sennett
Camera Rig Build: Mitch Michell
Behind the Scenes: Pieter Jordaan
Sound Design: Gareth Wharton
Music: Gareth Wharton
Logo Animation: Eddie Van Rensburg, Eaton Crous, Kim Pinto