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About

Visual Identity for Sunglasiz brand of pinhole glasses with customizable lenses.
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Sunglasiz is a brand of pinhole glasses with customizable lenses that follows closely global marketing and fashion trends.
 
The main challenge behind building the Sunglasiz identity was to create a fun and exciting brand that will serve both as a fashion accessory and as an intelligent marketing tool.
 
Combined with the usage of a bright yellow as the identity's primary staring point, the handwritten logo serves as a fashion statement where it follows closely the idea of personalization - it can be of any color the customer desires and it will still retain its remarkable identity.