Sum Cereal is a cereal that is geared toward those that count calories as a way to maintain weight, and stay healthy. The smart shape of the canister makes for easy storage. A reusable container is sold with each product, as well as a lid that fits perfectly on each container. This provides the user with a quick, no mess solution for on-the-go mornings. The tab at the bottom of each canister, glides easily back and forth, releasing the cereal into the container for a perfect serving size.