The concept for rebranding Sugacane are based on monsters that live and play and eat all the sweets in the store. The brand is playful, humourous and light-hearted. The concept is based around a sweet wonderland experience.
Sweet Monster Character designs that show each of their own personality and favourite sweet.
The monsters have their own personality and favourite sweet which is shown in packaging and in-store decor. I designed a collection of packaging including Jars, boxes, cups, bags and a bucket hamper. The DIY Hamper can be customized, by choosing their own sweets and selections to their own taste.
The Sugacane Nottingham Shop Front redesign. Window displays and instore arrangement designed to creates an exciting and playful look.
The Slogan for Sugacane is "A Sweet Experience" and this concept for the store is heavily inspired by the idea of a sweet wonderland fairground that the monsters live, play and eat sweets in. The idea is to create an exciting environment and experience something different at Sugacane.
Adshel posters to promote the brand using the monsters in a large scale to instantly grab attention.