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Smint is unique in it's kind as a "refreshing sweets" brand. It's new "SMINT ME" concept is based on the fresh originality of daring. Having the … Read More
Smint is unique in it's kind as a "refreshing sweets" brand. It's new "SMINT ME" concept is based on the fresh originality of daring. Having the courage to do what we really want to do. After the successful launch of the campaing, the second step was to create a promotion for consumers. Read Less
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Smint me mode
Smint nos pidió producir camisetas como incentivo promocional destinado a aumentar  sus ventas.
En ese momento ya habíamos lanzado la campaña "SMINT ME", relacionando el producto con acercarse, atreverse. Perder el miedo y hacer lo que realmente quieres.
Por este motivo quisimos convertir la promoción en una idea mucho más ambiciosa, relacionada con los conceptos que queríamos transmitir. Y tras 6 meses de campaña, obtuvimos el Sol de Plata en El Sol 2010.

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Smint asked us to produce t-shirts as a promotional incentive to increase its sales.
At the same time, we had the "SMINT ME" campaign on air, which related the product with getting closer, daring, and do what you really want to do.
This is why we wanted to turn this promo into a much more ambitious idea, and connect it with the values we wanted to spread. And after 6 months of campaign, we ended up winning the Silver award at El Sol 2010.