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The client, a well-known aesthetician with exclusive and dedicated clientele and beauty centers in both Athens and Thessaloniki (Greece's two maj… Read More
The client, a well-known aesthetician with exclusive and dedicated clientele and beauty centers in both Athens and Thessaloniki (Greece's two major cities), requested a rebranding of their aging identity, triggered also by a change of venue. The new identity conveys a feeling of professionalism and luxury, bringing the name of the client front and center in order to remind the quality of work provided. Being mostly known and referred to by clients using her first name, Titi, a distinctive logo was created around it so as to emphasize the experience and acknowledged name value that follows a 30-year presence in the field. Read Less
Published:
Studio Titi Leontara
Identity Design
The client, a well-known aesthetician with exclusive and dedicated clientele and beauty centers in both Athens and Thessaloniki (Greece's two major cities), requested a rebranding of their aging identity, triggered also by a change of venue. The new identity conveys a feeling of professionalism and luxury, bringing the name of the client front and center in order to remind the quality of work provided. Being mostly known and referred to by clients using her first name, Titi, a distinctive logo was created around it so as to emphasize the experience and acknowledged name value that follows a 30-year presence in the field.
Wordmark
Logo
Identity, on white
Identity, horizontal alignment, on white
Identity, on negative
Identity, horizontal alignment, on negative
Complementary pattern
Typeface
Notepad & business card